- FREE AUDIT · WEBSITE + GMB + AI VISIBILITY · PERSONALISED PDF
Is Your Business Being Found When Customers Are Asking AI?
Use our free AI visibility checker to find out if ChatGPT, Google Gemini, Anthropic Claude, and Perplexity are recommending your business. Enter your website URL — our tool auto-generates 10 industry-specific queries, runs them across all four AI platforms, and returns your overall AI visibility score out of 40 in under 60 seconds.
Live AI Queries Per Check
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What It Measures
What is AI visibility — and why does it matter more than ever?
AI visibility measures whether your business appears when real people use AI tools to find what you offer. When someone types “best accountant in Hertford” or “recommend a local plumber near me” into ChatGPT or Gemini, the AI generates an answer — recommending specific businesses, websites, or services. If your brand appears in that answer, you get the enquiry. If it doesn’t, a competitor does.
This is fundamentally different from where you rank on Google. A business can hold the top spot in traditional search results and still score zero in AI-generated answers — because AI platforms draw on completely different signals to decide which brands to surface. Tracking AI visibility is now an essential part of any modern marketing intelligence strategy.
This is fundamentally different from where you rank on Google. A business can hold the top spot in traditional search results and still score zero in AI-generated answers — because AI platforms draw on completely different signals to decide which brands to surface. Tracking AI visibility is now an essential part of any modern marketing intelligence strategy.
"AI tools are becoming the first stop for a growing share of local business searches. Our checker tells you exactly where you stand — platform by platform — before your competitors realise this channel exists."
Score Guide
What does your AI visibility score mean?
Every scan produces an overall score from 0 to 40 — one point for every time your brand or domain is found verbatim in an AI response. The score ring on your results page changes colour based on which band you fall into.
0
Not Visible
Your brand did not appear in any AI-generated answer. Immediate action required — this is the most common score for first-time checks.
1–10
Very Low
Minimal AI presence. Your brand is mentioned occasionally but not reliably. Foundation work needed across content and authoritative citations.
11–25
Very Low
Your brand has some AI visibility. You’re appearing in AI answers but not consistently. Targeted optimisation can push your score significantly higher.
26–40
Very Low
Your brand is recommended regularly by AI. Maintain content quality, monitor competitors, and focus on the platforms where your score is still below 8/10.
Important — scoring is exact match only: All matches are labelled "EXACT" — meaning your brand name or domain was found verbatim in the raw AI response. No fuzzy matching, no semantic similarity. A score of 0 means zero verbatim mentions in those 40 responses — not that your brand is unknown. This makes the score fully conservative and auditable.
What Happens After Your Score
Your score is the diagnosis. We provide the treatment.
Knowing your AI visibility score is the first step. The real question is: what do you do about it? Here are two ways we can help your business go from invisible to recommended — across ChatGPT, Gemini, Claude, and Perplexity.
🚀
Want your brand to appear when customers ask AI for recommendations?
Our LLM Services are built for exactly this. We use a structured content, citation, and authority-building strategy to get your business cited in AI-generated answers — across ChatGPT, Gemini, Claude, and Perplexity. We re-run your AI visibility check every 30 days so you can watch your citation score climb.
- Structured content strategy targeting your highest-value AI queries
- Authority-building: citations on directories and industry sources AI tools trust
- robots.txt and schema optimisation for AI crawler access
- Monthly AI visibility re-checks to track score improvement
- Competitor monitoring — see when rivals gain or lose AI citations
💬
Want to check if your brand appears on specific questions?
Our checker auto-generates 10 industry questions from your website. But your customers might be asking something more specific — a question about your town, your exact service, or your niche that our standard list doesn’t cover. Submit your own custom questions below. We’ll run them through all four AI platforms and send back the results — plus a tailored plan for how to get your brand cited on each one.
Why Visibility Matters
AI visibility matters because search has already changed.
The future of search isn’t a ranked list of blue links — it’s a direct answer generated by an AI. Across the AI landscape, the shift is already happening. Millions of people are now getting business recommendations directly from AI tools without ever visiting a traditional search engine. If your brand doesn’t appear in those AI-generated answers, you don’t exist to those potential customers.
01
AI is replacing search engines for discovery
A growing number of people now start their search for a local business, product, or service by asking an AI assistant rather than typing into Google. AI tools like ChatGPT and Perplexity are becoming the go-to for discovery queries — “what’s the best X near me?” — that previously drove Google traffic. Brand awareness is now earned across AI platforms, not just through traditional rankings.
02
Your competitors are winning while you wait
Most businesses have no idea what their AI citation score is — which means those who check first and act fastest will build a significant early advantage. Competitor visibility in AI responses is already diverging: businesses with authoritative content, complete Google Business Profiles, and strong backlink profiles are being cited repeatedly across ChatGPT and Gemini. The gap between them and everyone else is widening every week.
03
Zero citations means invisible to AI customers
The vast majority of local businesses in Hertfordshire score zero across all major AI platforms — not because their business is poor, but because their website, content, and online presence haven’t been structured to earn AI recommendations. A score of 0/40 on AI visibility means that every customer who finds a competitor by asking AI is a customer your business never had the chance to win. This free marketing intelligence tool shows you exactly where you stand.
Our Methodology
We don't guess. We run 40 live queries on your business.
Most AI visibility tools either show a static badge or check a single platform. Our checker generates 10 real industry queries based on your keyword, fires them across all five major AI platforms simultaneously, and scans every AI response for your brand mentions. The result is a precise citation score backed by actual live AI visibility data — not an estimate.
URL
Website Scraped
We scrape your URL — extracting your brand name, page title, meta description, and body content
10
Questions Generated
An AI reads your site content and generates exactly 10 questions a real customer would ask about your industry
x4
Platforms Queried
All 10 questions are sent simultaneously to ChatGPT, Gemini, Claude, and Perplexity in batches
0-40
Exact Match Scoring
Every response is scanned for your brand name and domain. Direct string match only — no fuzzy logic. Each mention = 1 point
- ChatGPT
OpenAI’s GPT-4o-mini. Conversational and knowledge-based. Mentions here come from training data — brand presence in public content, news articles, and authoritative sites drives citations.
10 queries · max 10 points
- Gemini
Google’s Gemini Pro. Reflects Google’s understanding of brand authority. Driven by Google Search index, Google Business Profile, structured data, and E-E-A-T signals.
10 queries · max 10 points
- Claude
Citation-heavy and factual — more likely to name specific brands when confidence is high. Driven by authoritative sources, press coverage, industry directories, and written case studies.
10 queries · max 10 points
- Perplexity
Web-sourced in real time — returns URLs and live domains. The most transparent platform: Perplexity shows the exact sources it cited, making it the best for detecting competitor mentions.
10 queries · max 10 points
Auto-Generated Queries
Your 10 questions are generated from your website
You don’t enter a keyword. Our tool scrapes your website URL, reads your brand name, industry, and service content, then an AI generates 10 questions a real customer in your market would actually ask. These examples show the style — yours will be specific to your business.
Every scan is unique. The 10 questions generated for your brand are specific to your industry and service — not generic templates. You can see the exact questions used in your scan inside the results report, alongside the AI responses with your brand mentions highlighted.
- What are the best ways to improve my [your industry] results? Which tools or services do experts recommend?
- Where can I find reliable [your service] providers online? Which companies are most reputable?
- Can you recommend some tools or websites for [your service category]?
- What features should I look for in a [your product/service]?
- How does [your service approach] work and when should I use it?
- What are the differences between various [your service type] providers?
- How can I find more accurate [relevant information] for my business?
- What are the benefits of using a personalised [your service] approach?
- How do I use [your methodology] to get better results?
- What are some tips for conducting effective [your service area] online?
This mirrors the AI mention tracking methodology used by enterprise SEO platforms — the same rigorous, query-based approach used to measure AI share of voice at scale. The key difference: we use exact string matching only, no fuzzy logic or semantic similarity. A score of 0 means zero verbatim mentions in those 40 specific responses — a fully reliable, auditable result. We offer this completely free for businesses in Hertfordshire and beyond.
Simple Process
Three fields. 60 seconds. Instant insights.
No agency jargon. No login. No waiting. The Cranberry AI visibility checker was built to give any Hertfordshire business owner an honest, data-backed answer to one question: does AI know you exist?
1
Enter Your URL & Email
Just two fields: your website URL and your email address. No keyword entry, no account creation, no credit card. Our tool reads your website and figures out your industry and brand automatically from your page content and meta data.
2
We Scrape, Generate & Query
Our tool scrapes your URL to extract your brand name and industry context. An AI generates 10 custom questions a real customer would ask. Those 10 questions are sent in batches to ChatGPT, Gemini, Claude, and Perplexity simultaneously — 40 queries total, processed in under 60 seconds.
3
Get Your Score, Responses & Competitor Report
Your results page appears automatically — showing your score out of 40, all four platform cards (expandable to see the full AI responses), a query-by-query breakdown matrix, and the competitor domains that appeared in the same AI answers. Your permanent report URL can be bookmarked and revisited any time.
Your Free Report
Real AI visibility data. Not a traffic-light badge.
Every free AI visibility check generates a detailed report showing exactly how your brand performs across AI platforms. This isn’t a vague “good/bad” indicator — it’s genuine AI visibility data showing which platforms cite you, which queries trigger your brand, and what’s blocking the ones that don’t.
Overall AI Visibility Score (0–40)
A large circular progress ring showing your total citation count across all 40 queries — your precise benchmark
4 Platform Cards
Each platform card shows your mention count (e.g. 7/10), a status badge (Not Mentioned / Low / Moderate / Strong), and an “EXACT” accuracy badge. Expand any card to read the full AI response to each query — with your brand mentions highlighted in yellow
Query-by-Query Breakdown Matrix
A grid showing all 10 questions × 4 platforms. Each cell shows a coloured tick (brand mentioned) or a grey cross (not mentioned) — so you can see exactly which query types triggered citations and which didn’t
"Also Mentioned by AI" — Competitor Intelligence
The top 5 competitor domains that appeared in the same AI responses as your brand. These are the businesses AI is recommending to your potential customers instead of — or alongside — you
The 10 Auto-Generated Questions Used
See the exact industry-specific questions our AI generated from your website — unique to your brand and sector, not generic templates
Permanent, Shareable Report URL
Your results page has a permanent URL — bookmark it, share it with your team, or revisit it any time. The report is stored in our database and never expires
A Clear Next Step
Every report ends with a direct call-to-action — book a free strategy call with the Cranberry team or explore our LLM Services to actively get your brand cited in AI answers
Your Free Report
AI mention tracking is the new SEO rank tracking
A decade ago, tracking your Google ranking position was a new idea. Today it’s standard practice for every serious business. AI mention tracking is at the same inflection point right now. Businesses that start measuring their brand’s visibility in AI responses today will have a significant head start over those who wait until it’s mainstream.
The Cranberry AI visibility checker gives you a baseline score — a benchmark you can return to after making improvements to your website, content, and online presence to measure whether those changes have translated into more AI citations.
The Cranberry AI visibility checker gives you a baseline score — a benchmark you can return to after making improvements to your website, content, and online presence to measure whether those changes have translated into more AI citations.
Run your check now
Establish your baseline AI visibility score today
Act on the recommendations
Follow your report's priority action plan
Recheck in 90 days
Measure the impact. Watch your score grow.
AI visibility is one piece. Want the full picture?
Your AI visibility score tells you how your brand performs when customers ask AI tools for recommendations. But there are seven other factors determining whether your Hertfordshire business gets found online — and most businesses have significant gaps in at least three of them.
Our Free Digital Audit Tool runs a complete eight-category health check of your online presence — page speed, on-page SEO, technical SEO, Google Business Profile, keyword rankings, backlinks, search visibility, and AI visibility — all in one 60-second scan. It’s the complete diagnostic for any local business serious about growth.
Our Free Digital Audit Tool runs a complete eight-category health check of your online presence — page speed, on-page SEO, technical SEO, Google Business Profile, keyword rankings, backlinks, search visibility, and AI visibility — all in one 60-second scan. It’s the complete diagnostic for any local business serious about growth.
⚡ Page Speed & Core Web Vitals
Google PageSpeed score, mobile vs desktop performance, and specific fixes.
🔍 On-Page & Technical SEO
Title tags, meta descriptions, schema, sitemap, robots.txt — everything Google sees
📍 Google Business Profile Audit
GMB completeness score, local pack rank, reviews, and map visibility
🔗 Backlinks & Domain Authority
Domain authority score, referring domains, and backlink opportunities
🔑 Keyword Rankings
Top organic keywords, estimated traffic, and competitor comparison
🤖 AI Visibility
Includes everything from this checker — plus in the context of your full digital health score
Action Guide
How to improve your AI visibility after you check your score
Your score tells you where you stand. These are the proven strategies to earn AI recommendations and build your brand’s visibility across the AI landscape over time.
Allow AI crawlers in your robots.txt
This is the fastest fix. Check that GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are not blocked in your robots.txt file. If they are, AI platforms cannot read your site — fixing this alone can unlock significant AI citation potential within weeks as crawlers re-index your content.
Create structured, authoritative content
AI tools favour content that clearly answers specific questions, is well-structured with headings and schema markup, and is published on domains with established authority. Creating detailed service pages, FAQ sections, and location-specific content gives AI tools the clearest possible signal that you’re the right answer for relevant queries in your area.
Build citations on trusted directories
AI platforms use data from authoritative third-party sources — Google Business Profile, Trustpilot, Checkatrade, Yell, and industry-specific directories — to verify and recommend businesses. The more consistently your business name, address, and phone number appear across these sources, the higher your probability of being cited in AI responses across ChatGPT, Gemini, and Claude.
Complete and optimise your Google Business Profile
Google’s own AI tools — including AI Overview and Gemini — draw heavily from Google Business Profile data when recommending local businesses. A fully completed profile with accurate categories, opening hours, photos, and a strong review volume significantly increases the probability that Google AI surfaces your business in response to relevant local queries.
Build domain authority through quality backlinks
AI platforms draw on their training data — which is heavily weighted toward content published on high-authority domains. A backlink from a respected industry publication, local news site, or authoritative directory doesn’t just help your traditional SEO ranking; it increases the likelihood that your brand appears in an AI’s training data and is subsequently cited in AI-generated answers.
Use schema markup to make your content machine-readable
Schema markup (structured data) helps AI tools and search engines understand exactly what your business does, where it operates, and who it serves. Implementing LocalBusiness, Service, FAQ, and Review schema on your key pages significantly improves how AI-powered systems interpret and categorise your content — increasing the accuracy and frequency of citations in AI responses.
Want a tailored plan rather than doing it yourself?
Our LLM Services team will build and execute the strategy for you — measured by citation score improvement every 30 days.
Technical Check
Is your robots.txt accidentally blocking AI?
One of the most common — and easily fixed — reasons businesses score zero on AI visibility is a misconfigured robots.txt file. This single text file on your website tells every web crawler which pages it is and isn’t allowed to read. If your robots.txt blocks the AI crawlers that feed ChatGPT (GPTBot), Claude (ClaudeBot), or Perplexity (PerplexityBot), those AI platforms simply cannot index your content — and cannot cite your business in their AI-generated answers.
This is a silent problem. Your website looks normal to visitors. Google can find it fine. But three major AI platforms are blocked at the door. Our checker audits your robots.txt specifically for AI crawler access, and flags any bots that are being accidentally — or intentionally — denied.
This is a silent problem. Your website looks normal to visitors. Google can find it fine. But three major AI platforms are blocked at the door. Our checker audits your robots.txt specifically for AI crawler access, and flags any bots that are being accidentally — or intentionally — denied.
AI crawlers we check for access:
- GPTBot (ChatGPT)
- ClaudeBot (Claude)
- PerplexityBot
- Google-Extended
- Blocked = 0 AI citations
- robots.txt — ❌ AI crawlers blocked
# Disallow all bots (common mistake)
User-agent: *
Disallow: /
# Result: GPTBot, ClaudeBot,
# PerplexityBot — all blocked.
# AI visibility score: 0/40
- robots.txt — ✅ AI crawlers allowed
# Allow AI crawlers explicitly
User-agent: GPTBot
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
Comparison
How AI visibility differs from traditional SEO tools
Traditional SEO tools — including expensive platforms like Semrush — measure your position in Google’s ranked search results. That matters, and it won’t stop mattering overnight. But AI search engines operate on entirely different signals. A business can have perfect traditional SEO and still be invisible across AI platforms. These are two separate, parallel channels — and you need to measure both.
| What It Measures | CRANBERRY AI CHECKER | TRADITIONAL SEO TOOLS |
|---|---|---|
| Brand mentions in ChatGPT answers | ✓ Live, per-query results | ✕ Not measured |
| Citations across Gemini, Claude & Perplexity | ✓ All 4 platforms, 40 queries | ✕ Not measured |
| Query-by-query breakdown matrix (10 × 4) | ✓ Every query shown | ✕ Not available |
| Competitor domains found in AI answers | ✓ Top 5 surfaced automatically | ✕ Not included |
| Expandable AI responses with highlights | ✓ Read full AI answers | ✕ Not available |
| Auto-generated industry-specific questions | ✓ Scraped from your URL | ✕ Generic checks only |
| Share of voice across AI platforms | ✓ Citation score 0–40 | ✕ Enterprise plans only |
| Google organic keyword rankings | → Use our Digital Audit Tool | ✓ Core feature |
| Permanent shareable report URL | ✓ Stored in database forever | ✕ Requires paid account |
| Cost to access | ✓ Completely free | £100–500+/month |
Powered by Cranberry Marketing
This tool is part of The Cranberry Marketing Growth Engine™
The AI Visibility Checker is the Visibility diagnostic within the Cranberry Marketing Growth Engine™ — our proprietary three-stage methodology for helping Hertfordshire businesses achieve predictable growth. Understanding where you stand in the AI landscape is step two of the engine: once you have Clarity about your positioning, Visibility across Google, Maps, and AI tools is what turns that positioning into consistent enquiries.
Google PageSpeed
DataForSEO
Open PageRank
OpenAI · Anthropic
Gemini · Perplexity
FAQs
Everything you need to know about AI visibility checking
Common questions about our free AI visibility checker, how AI citation scores work, and what to do once you have your results.
What is an AI visibility checker and how is it different from an SEO tool?
A free AI visibility checker measures how often and on which platforms your business is cited when AI tools are asked questions related to your service or keyword. This is fundamentally different from what traditional SEO tools measure. SEO tools track your position in Google’s ranked list of search results. AI visibility tools track whether your brand appears in AI-generated answers — the direct responses generated by ChatGPT, Gemini, Claude, and Perplexity when someone asks them for a recommendation. These are two separate channels that require separate measurement.
How does the free AI visibility checker work?
Our tool starts by scraping your submitted website URL — extracting your brand name, domain, page title, meta description, and body content. An AI model then reads that scraped content and generates exactly 10 questions a potential customer in your industry might ask an AI assistant. Each of those 10 questions is sent in batches to ChatGPT (OpenAI GPT-4o-mini), Google Gemini, Anthropic Claude, and Perplexity Sonar — four platforms, 10 questions each, totalling 40 live AI queries. Every response is scanned for your brand name and domain using direct string matching. Each verbatim match counts as one citation point, giving you a total score out of 40. Processing time is approximately 20–40 seconds. Your results are stored permanently in our database and can be revisited via your unique report URL at any time.
Why does AI visibility matter for a local Hertfordshire business?
AI visibility matters because customer search behaviour is changing rapidly. A growing segment of your potential customers are now asking AI assistants for business recommendations before they open a browser or type into Google. Queries like “best plumber in Stevenage”, “recommend a Hertfordshire accountant”, or “reliable electrician near me” are increasingly being directed to ChatGPT and Gemini rather than traditional search engines. If your brand doesn’t appear in those AI responses, you’re invisible to those customers — even if you rank on page one of Google. For local businesses, this channel is particularly important because AI tools often respond to local queries with specific business recommendations.
Is the AI visibility checker completely free?
Yes — completely free, with no hidden steps. No credit card is required, no account to create, and no phone number to enter. Enter your website URL and email address — that’s it. Click the button, and your overall AI visibility score appears on screen in under 60 seconds. Your email is used so we can identify your scan and follow up with tailored advice. Your results are stored permanently and accessible via your unique report URL.
What does a score of 0/40 mean and how common is it?
A score of 0/40 means your brand was not cited in any of the 40 AI queries run across all four AI platforms. This is the most common result for local businesses — the vast majority of SMEs in Hertfordshire score zero on their first AI visibility check. This doesn’t necessarily mean your business is doing anything wrong; it most often means your website content, directory presence, and domain authority haven’t yet reached the threshold that AI tools use to include a brand in their recommendations. Book a free strategy call with Cranberry to walk through your results and build a plan to earn more AI citations.
What is robots.txt and why does it affect my AI visibility score?
Robots.txt is a small text file on your website (at yourdomain.com/robots.txt) that instructs web crawlers which pages they can and cannot read. AI platforms use dedicated crawlers to index web content: ChatGPT uses GPTBot, Claude uses ClaudeBot, and Perplexity uses PerplexityBot. If your robots.txt file blocks these crawlers — even accidentally, as part of a broad “disallow all” rule — those AI platforms cannot read your site and therefore cannot cite your business in their answers. While our AI Visibility Checker focuses on live response scoring rather than a dedicated robots.txt audit, the crawlers section in your results report flags whether key AI bots are being blocked, as this is one of the most impactful quick-fixes for improving your AI citation score.
How often should I check my AI visibility score?
We recommend checking your AI visibility score every 60 to 90 days, or after any significant changes to your website, content, or Google Business Profile. AI visibility scores change over time as AI platforms update their training data, reindex websites, and adjust their recommendation algorithms. Running the checker at regular intervals gives you a genuine benchmark — you can track whether the improvements you’re making to your content, backlinks, and online presence are translating into more AI citations. Each check generates a new timestamped report, creating a progress record you can share with your team or use to demonstrate the impact of any marketing investment.
How does this tool relate to the Cranberry Digital Audit Tool?
These are two separate but complementary tools. The Free AI Visibility Checker focuses exclusively on how your brand performs across AI platforms — it measures your AI citation score in depth, with 10 queries per platform and a full robots.txt crawler audit. The Cranberry Digital Audit Tool is a broader digital health check that covers all eight areas of your online presence: page speed, on-page SEO, technical SEO, Google Business Profile, keyword rankings, backlinks, search visibility, and AI visibility. If you want a comprehensive picture of your entire online presence, run the Full Audit. If you specifically want to understand and improve your AI visibility, use this checker. Both are completely free.
Ready to go from invisible to recommended?
Run your free AI visibility check — then take the next step. Whether that’s a strategy call, our LLM Services, or submitting custom questions you want checked.
60 seconds. Branded report. No sales call required.