How We Got Shaq to Visit This Shisha Lounge in Ilford…
What if we told you that a local shisha lounge in Ilford managed to attract one of the most recognizable sports icons in the world?
That’s right—Shaquille O’Neal walked through the doors of MG’s Shisha Lounge. But how did a place with little online presence pull off something so extraordinary? Lets find out.
That’s right—Shaquille O’Neal walked through the doors of MG’s Shisha Lounge. But how did a place with little online presence pull off something so extraordinary? Lets find out.
Results By The Numbers
Views Surged By
0
%
Page Views Soared By
0
%
Event Count Shot Up By
0
%
All of this got the basketball legend, Shaquille O’Neal straight at Moroccan Gardens doorstep and guess how❓
He googled “best shisha lounges” in Loughton and Moroccan Garden was the top result. 🥇
Drove straight to MG’s with a group of 10! leaving everyone, including us in pure disbelief. Because MG’s (Moroccan Garden) was and still is largely a hidden outlet for regulars and locals to drop by and chill. Neither the owners nor us expected the big man stop by, but neither of us could deny that the work we had put in was the reason he saw us on the top in the first place.
He googled “best shisha lounges” in Loughton and Moroccan Garden was the top result. 🥇
Drove straight to MG’s with a group of 10! leaving everyone, including us in pure disbelief. Because MG’s (Moroccan Garden) was and still is largely a hidden outlet for regulars and locals to drop by and chill. Neither the owners nor us expected the big man stop by, but neither of us could deny that the work we had put in was the reason he saw us on the top in the first place.
Digital Marketing can be time consuming, confusing, and downright hard sometimes if you’re
too busy handling important stuff. Why not let us handle it for you?
The Challenges We Faced
MG’s Shisha Lounge was a popular spot offline, but when it came to the online world, they were nearly invisible.
They needed a way to translate their local popularity into online visibility. With competition stiff and a digital presence lacking, MG’s had to find a way to stand out.
You ever feel like your business is being overshadowed online, even though you’re generating a consistent stream of revenue offline? That was MG’s dilemma, and that’s where we stepped in.
We faced a number of challenges:
They needed a way to translate their local popularity into online visibility. With competition stiff and a digital presence lacking, MG’s had to find a way to stand out.
You ever feel like your business is being overshadowed online, even though you’re generating a consistent stream of revenue offline? That was MG’s dilemma, and that’s where we stepped in.
We faced a number of challenges:
- An unoptimized GMB profile with
- Incomplete & inconsistent business information.
- Lack of high-quality photos and videos.
- Poor review management
- No posting & a general lack of attention
- No responsive website & poorly optimized for lead capture.
- Lack of a focused local SEO strategy.
- No location pages.
- Localized content
- Targeted keywords
Digital Marketing can be time consuming, confusing, and downright hard sometimes if you’re
too busy handling important stuff. Why not let us handle it for you?
Our Approach
Mobile-Friendly, Lead Optimized Design
First, we crafted a sleek, mobile-friendly website designed not just to look good but to perform well on search engines.This included ensuring that booking forms were easy to fill in & easy to spot on the first fold of the website.
We also included several trust factors on their website to build trust & authority for the visitor.
What were these factors?
👉 Their USP’s on the first fold to build authority.
👉 Showing their google reviews on the website to build trust.
👉 Uploading real photos of their lounge, menu & shisha options to build a real connection.
First, we crafted a sleek, mobile-friendly website designed not just to look good but to perform well on search engines.This included ensuring that booking forms were easy to fill in & easy to spot on the first fold of the website.
We also included several trust factors on their website to build trust & authority for the visitor.
What were these factors?
👉 Their USP’s on the first fold to build authority.
👉 Showing their google reviews on the website to build trust.
👉 Uploading real photos of their lounge, menu & shisha options to build a real connection.
SEO Optimization & Keyword Research
Next, we dug deep into the data, conducting comprehensive keyword research to find the most relevant and high-traffic terms. These keywords were then used to build blog posts & landing pages each optimized with helpful EEAT content.
Localized Strategy
Prior to implementing a local SEO strategy. The business was ranking for only 10 location-based keywords around “Ilford”, their primary service area. We didn’t stop there. Instead, our team created multiple location pages to target nearby areas that allowed sufficient travel time for a customer to reach the lounge. Each location page was then optimized with local entities & keywords to ensure MG’s Shisha Lounge was the go-to spot for anyone searching nearby on google maps.
Next, we dug deep into the data, conducting comprehensive keyword research to find the most relevant and high-traffic terms. These keywords were then used to build blog posts & landing pages each optimized with helpful EEAT content.
Localized Strategy
Prior to implementing a local SEO strategy. The business was ranking for only 10 location-based keywords around “Ilford”, their primary service area. We didn’t stop there. Instead, our team created multiple location pages to target nearby areas that allowed sufficient travel time for a customer to reach the lounge. Each location page was then optimized with local entities & keywords to ensure MG’s Shisha Lounge was the go-to spot for anyone searching nearby on google maps.
GMB Optimization
We also enhanced their Google My Business profile with
✔️ Local keywords
✔️ Consistent business details e.g. address, ph# etc…
✔️ A regular GMB posting routine.
✔️ Updated pictures & videos of their lounge.
These simple changes brought a strong change in their local search results.
High-Quality Backlinks
To top it all off, we built a network of quality backlinks through business directories, guest posting & social media mentions, boosting MG’s domain authority and search engine rankings.
We also enhanced their Google My Business profile with
✔️ Local keywords
✔️ Consistent business details e.g. address, ph# etc…
✔️ A regular GMB posting routine.
✔️ Updated pictures & videos of their lounge.
These simple changes brought a strong change in their local search results.
High-Quality Backlinks
To top it all off, we built a network of quality backlinks through business directories, guest posting & social media mentions, boosting MG’s domain authority and search engine rankings.
Digital Marketing can be time consuming, confusing, and downright hard sometimes if you’re too busy handling important stuff. Why not let us handle it for you?
The Results We Achieved
The results? Nothing short of extraordinary.
As of August 2024, Moroccan Garden is ranking first for
🥇 9 Locations on Google Search
Ilford, Essex, Wood Green, Theydon Garnon (Featured Snippet), Whitechapel, Shadwell (Featured Snippet), Barking, Romford, Enfield.
🥇 7 Locations on Google Maps
Ilford, Essex, Gants Hill, Woodford, Shadwell, Barking, Romford
And up to 12 more locations ranking on the first page of Google and top 10 in Google map searches for keywords like “Shisha lounge in _____” or “Shisha bar in X location”.
The local results speak for themselves. But we’ve got even more.
✅ An 85% increase in organic traffic and 327% more views.
✅ Page views jumped by 263%, event count soared by 382%,
✅ and impressions increased by 177%.
MG’s road from obscurity to success is a testament to what a strategic online presence strategy can achieve and if we can help them attract someone as big as Shaq, imagine what we could do for you.
Drop us a message or give us a call and let’s discuss how we can put your business at the forefront. (Insert good CTA box with email, phone number & whatsapp icon.)
As of August 2024, Moroccan Garden is ranking first for
🥇 9 Locations on Google Search
Ilford, Essex, Wood Green, Theydon Garnon (Featured Snippet), Whitechapel, Shadwell (Featured Snippet), Barking, Romford, Enfield.
🥇 7 Locations on Google Maps
Ilford, Essex, Gants Hill, Woodford, Shadwell, Barking, Romford
And up to 12 more locations ranking on the first page of Google and top 10 in Google map searches for keywords like “Shisha lounge in _____” or “Shisha bar in X location”.
The local results speak for themselves. But we’ve got even more.
✅ An 85% increase in organic traffic and 327% more views.
✅ Page views jumped by 263%, event count soared by 382%,
✅ and impressions increased by 177%.
MG’s road from obscurity to success is a testament to what a strategic online presence strategy can achieve and if we can help them attract someone as big as Shaq, imagine what we could do for you.
Drop us a message or give us a call and let’s discuss how we can put your business at the forefront. (Insert good CTA box with email, phone number & whatsapp icon.)
Inquire with Cranberry Marketing: Your Trusted Digital Marketing Agency.
Leave your details by filling out this small form and we’ll get back to you within 1 business day.